Stage 3: Marketing
You'll find that the BewleyBooks marketing process is more in-depth and wide-reaching. Of course, as an author, you are more than welcome to set-up a book-signing session in your local bookstore, or whatever other marketing avenues you wish to explore (get our book for some great ideas).
Our idea of marketing is in the subtle undertones through the registering process, through enlisting your book with established book industry experts so that your work has the best chance of stepping out into the big wide world. Take a look at our brief overview (below) of the work we can consider taking for your book - we trust you'll be impressed.
Marketing and Sales
Worldwide registration (Ingram/Nielsen/Gardners/Bertrams etc.)
Market access register
Book review requests - letters/emails correspondence
Correspondence/sample chapters emailed to booksellers
Interview questions to author/proofread/edit/install on the webpage
Author webpage for the book
Editorial in BB Newsletter
Preparation of blog posts
Prepare Social Media platforms (Twitter, Linkedin, FaceBook etc.)
Create base work for promotional material (business cards/flyers/posters etc)
Create video promotional material (purchase music/photographs/production)
Create press releases
Contact magazines/newspaper journalists/bookstores/tv/radio
Partner with authors for media
Inform the author of book fairs they can attend if interested
Notify writing groups of author and their book/get author to get involved in presentations
Consider paid advertising (Ingram & other publishers/distribution catalogues)
Consider paid advertising (newspapers/magazines)
Purchase of books x10HB/x20PB copies direct from Ingram for author's promotional use
Organise and secure postage and handling contracts
IBPA Industry Standards
What you'll find is that our books abide by the Independent Book Publisher's Association (IBPA) Industry Standards in book publishing. That means we support and abide by the high standards set by the IBPA. Interior spreads, cover design, copyright and title pages - all have to be appealing to the reader, so the design is crucial.
Because we are members of the IBPA, we have recognised that changes in the publishing industry have created some challenges for authors. Take heart, the IBPA's Industry Standards Checklist has been created to support independent publishers, while it acknowledges that books should be judged on their substance and quality - rather than quantity. BewleyBooks abides by the checklist provided by the IBPA - so you can be sure of quality.
When we work with an author, we don't publish and distribute like many small vanity publishers do (which generally means registering information on the web, submitting information to Amazon, organising a promotional party at a bookstore, then sitting back to let the author do the rest), no. We do much more. As a small independent publishing platform, we have an opportunity to use our position to promote an author's book through NetGalley. NetGalley boosts an author's work in many lucrative ways:
helps the book connect with readers
increases book visibility
participates in target marketing programs and
gets much-needed reviews
What's more, membership to NetGalley will enable us to promote an author's book via sustained promotional tours. By using NetGalley, we can provide an innovative online service and connection point for authors books to get noticed by:
With NetGalley, advanced reading copies can be made available to professional readers - helping to promote an author's book.
Media Outreach Program
Once an author trusts BewleyBooks with their work, we make sure everyone knows about it. With a Media Outreach Progam (MOP), an author can find their book reaching parts that other publishers just can't touch. Through it, BewleyBooks sends a targeted email that offers a complimentary review copy of the book to a media list of over 3,000 people active in the publishing world. These include:
television and radio producers
Through this MOP, a whole host of lucrative media contacts are able to get to know of the author's book.
The purpose of the MOP
The purpose of BewleyBooks getting involved in this is to generate media interest and it has two aims:
exposing an author's book to an audience of media influencers
getting professional reviews and/or media coverage
How it works
Information about an author's book is sent to the Media Outreach Program, in a professional email, to over 3,000 media contacts. Requests typically come from media outlets including:
Consumer Magazines like Forbes and In.c
The Chicago Tribune
Midwest Book Review
Programs, publications, and online sites aligned with specific target audiences
Radio and television interview requests
Catalogues & Advertising
BewleyBooks can also give an author's book other opportunities at promotion. By listing an author's book in various quarterly Catalogs (February, May, August, November) a book can get a tremendous opportunity at exposure to book buyers:
IBPA Catalogue - exposure to 1,100 Independent bookstores, 2,400 sellers and buyers
Library's Journal - 5,000 libraries (Public libraries, K-12 Libraries and College Library markets)
Forward Reviews - to 33,000 librarians and over 1,000 independent bookstores
Publisher's Weekly - over 68,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents, and writers
Of course, none of this is guaranteed - and we certainly cannot make any promises! You'll find that, even with all this work that goes on behind-the-scenes, results will vary.
However, take heart in the knowledge that the average response to all of these marketing and distribution strategies are generally higher than many small vanity presses are prepared to come up with. One of the reasons is we don't give up on a book - we are continually marketing it and attempt all of the avenues explored here, at different time-frames, to ensure a book gets the best exposure. Another reason is, that all the marketing and distribution opportunities we explore are generated through opt-in lists, therefore, every person we send information to has asked for it.
Response to these marketing ventures generally ranges from between seven to fourteen per cent - while the average expected response rate from a marketing mail-out is generally 1%.
Please note, all figures quoted are approximations.
Now you understand what we do to bring an author's book market, take a peek at our distributor package.